To celebrate the Year of the Snake, RIMOWA commissioned BLOOP BLOOP to design a series of window installations across multiple retail locations in Mainland China, Hong Kong, and Macau. Spanning 21 windows nationwide, the installations feature RIMOWA’s iconic large-sized silver Classic aluminium suitcases alongside its newly introduced red polycarbonate collection.

The design concept draws inspiration from dominoes and the fluid, serpentine movement of the snake. Extended modular bases connect across each display, creating a continuous visual rhythm that carries through different locations. A custom-built platform system was developed, incorporating domino-like elements of varying lengths to support and frame the products, allowing the suitcases to sit as both functional objects and sculptural statements.

BLOOP BLOOP led the creative concept and window installation design of the project.