FOR THE LAUNCH OF MUGLER’S FIRST SHANGHAI FLAGSHIP RETAIL STORE, WE WERE INVITED TO DESIGN TWO WINDOW INSTALLATIONS ONE FOR THE FRAGRANCE SIDE AND THE OTHER FOR FASHION. We HAD The CReATIVE OPPORTUNITY TO DESIGN AN INSTALLATION INSPIRED BY THEIR SEASONAL CONCEPTS ‘CHIMERA FLOWER’ FOR THEIR FRAGRANCE LAUNCH ‘OVER THE MUSK’, OUR TAKE IS TO CREATE AN ALIEN FLORAL SCULPTURE, IN A SILVER CHROME FINISH (HINT OF PURPLE) CREATED USING HAND-MOULDED FIBREGLASS, SPRAY PAINT AND 3-D PRINTED PETALS. FOR THE FASHION WINDOW WE CREATED A CUSTOM MANNEQUIN STAND USING A NATURAL STONE, THE SAME MATERIAL USED IN THE SHELFING DISPLAY IN THE STORE DESIGNED BY SOPHIE HICKS. ALONG WITH THE MAIN WINDOW INSTALLATIONS, WE ALSO CONTRIBUTEd TO THE PROJECT BY PRODUCING CUSTOM BAG STANDS, HANGERS, ACCESSORIES FOR MUGLER.

INSTALLATION DESIGN AND CREATIVE PRODUCTION BY BLOOP BLOOP