Kent & Curwen hosted its Shanghai press day at BLOOP BLOOP, transforming our private villa and garden into an intimate showroom experience for the brand’s latest collection.

The one-day event welcomed top local KOLs, media, press, and industry executives, featuring two curated showroom spaces, an afternoon tea setup beneath a 70-year-old magnolia tree, campaign signage, neon installations, and a custom 3D-printed door handle inspired by the brand’s signature rose logo.

Working closely with the Kent & Curwen Paris team, BLOOP BLOOP led the spatial design, production, catering, and provided the event venue, creating a distinctive experience to introduce the brand to the Chinese market.