Crystal Haze launched its first global flagship store in Shanghai during Shanghai Fashion Week, creating an immersive retail world inspired by the brand’s signature pastel colours, crystal bling, and gummy bear nostalgia.

BLOOP BLOOP transformed the space with a sunset-gradient vinyl facade, baby pink flooring, custom acrylic jewellery displays, and a crystal-covered bear-inspired hat totem. A dedicated showroom was also created for wholesale buyers and press, featuring custom candy-inspired acrylic cabinets and drawers.

BLOOP BLOOP led the spatial design, project management, production, location scouting, retail operations, marketing, and guest experience. The four-day pop-up brought the full Crystal Haze world to life while supporting retail, press, and wholesale engagement.