Crystal Haze’s first physical retail experience in Shanghai, BLOOP BLOOP created an immersive café concept ahead of the brand’s retail pop-up launch.

Inspired by Crystal Haze’s world of bling, colour, and childhood nostalgia, the café transformed the brand’s jewellery universe into a playful physical experience. From the gummy bear-inspired façade and custom bling trim to bespoke signage, acrylic displays, packaging, and a jewellery-inspired menu, every detail was designed to bring the brand story to life.

BLOOP BLOOP led the creative direction, spatial design, product design, event management, and commercial execution, creating a fully immersive environment that became a living extension of Crystal Haze’s identity.