51 DAY is 51PERCENT’s annual anniversary celebration, held every May 1st. For this edition, the concept was “51PERCENT Hot Summer BBQ”, bringing the brand’s community, customers, and fans together at its Shanghai flagship store for Korean BBQ, a special DJ set, and shopping from the new collection.

The event also featured 51PERCENT MUSCLE ambassadors Hyeok and Jay from Seoul and Shanghai, adding an energetic and playful atmosphere aligned with the brand’s philosophy, “Your fantasy is our priority.”

BLOOP BLOOP led the event planning and execution, covering catering, spatial production, guest experience, PHOTOGRAPHY and retail store operations.